Selling Real Estate today is challenging at best. Regardless if you are a homeowner attempting to sell your property on your own, or an agent working on behalf of a seller. You are swimming in a fishbowl with many other fish all trying to do the same thing.

To say that inventory is at an all time high would be an understatement. I read daily how people are trying new and different things to get that “special edge” on the competition.

I have heard of everything, from burying statues in the front lawn to holding open houses late in the evening. Offering automobiles to buyers, or vacation packages. Some of these folks have gotten pretty creative with their incentive packages.

There are some very important things you need to do before you make that decision to sell though. One is pricing, are you priced according to the market, or are you simply dreaming?? I suggest you hire an appraiser to do the job. Now you will know what the market value of your home really is, and most banks will accept the appraisal. If you do not want to spend the extra cash, then I suggest you call a Real Estate professional and have them do a CMA, (Competitive Market Analysis), this will give you a good benchmark as to the market.

See what the market is like in your particular area. How many homes are currently on the market and what are their price ranges. If your home is a two bedroom, two bath and there are homes with three and four bedrooms with two and three baths on the market for less, you may have a problem. You must be realistic in your pricing. Think of what sets your home apart from the others. It could be the landscaping, perhaps a swimming pool or play area. Where are you located in your community? Near schools or shopping areas is always a plus for a lot of buyers. Maybe your home is located in a rural area, in the country, this could be your calling card for that special buyer.

When advertising your home be sure to list the qualities that set it apart, let a buyer know that they should be looking at your home before making that final selection. Today we have many buyers from overseas looking at our market. They consider our prices to be bargain basement in a lot of areas of the country. If you really want to set your property apart from all the other fish in the bowl, then I strongly suggest you advertise your property worldwide.

One site that I suggest that will do a fantastic job is www.galionpropertiessxm.com . They only feature qualified properties on a rotating basis, as buyer interest dictates. A different formula that seems to work well. They have the proven track record that will be beneficial in getting your property up on the World Wide Web for buyers to see.

Yes, this is a challenging market and it is not business as usual. Times and marketing have changed and we must accept and change also, or we are sure to become just another fish in the bowl.

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